Direct competition - How To Discuss

Direct competition,

Definition of Direct competition:

1. Market situation where two or more firms offer essentially the same good or service.

How to use Direct competition in a sentence?

1. As a condition of my hire with XYZ Corporation I was asked to sign a non solicitation agreement whereby I agreed upon termination to avoid working for firms in direct competition to XYZ.
2. When I found out how much direct competition there was, I decided against opening a new shoe store for women in Aspen.
3. With Jay-Zs recent launch of Tidal, he will no be in direct competition with other online music streaming services such as Spotify, Pandora Internet Radio, and Google Music.