Category development index (CDI) - How To Discuss
By Isabella Turner •
Category development index (CDI),
Definition of Category development index (CDI):
Ratio of the sales of a product category (soft drinks, for example) to the population of a specific area. When combined with brand Development Index, it can be helpful in estimating the growth potential of a brand or category.
Meaning of Category development index (CDI) & Category development index (CDI) Definition
